For the Buford area, Wade Greens will use 2026 to introduce a wider plant mix — including culturally relevant herbs and garden starters — to serve a very mixed customer population. We’ll position our booth as “fresh, local, and ready to plant/eat,” with bundles that make it easy for families to buy multiple items at once.

Wade Greens plans to participate in the DeKalb market in 2026 to reach a diverse, year-round customer base that values freshness and international variety. We’ll feature easy-to-grow plants, culinary herbs, and nursery starts that appeal to home cooks and urban gardeners. This market is ideal for brand exposure and for testing which plant lines (edibles vs. ornamentals) convert best in a high-foot-traffic setting.

Pepper Place is a strong visibility play. Wade Greens will show up with high-impact displays, color-forward ornamentals, and seasonal specialty items that photograph well and stand out among regional growers. This market is perfect for building brand recognition and capturing repeat weekend buyers who value presentation as much as product.

At Emory, Wade Greens will lean into “fresh, local, and purposeful.” The focus here will be microgreens, small houseplants, starter herbs, and rotating educational signage about growing at home. This market gives us access to students, staff, and health-minded shoppers who respond well to origin stories and sustainability messaging.

Beyond these anchor locations, Wade Greens will target additional 2026 markets within driving range to smooth out weekly sales, move surplus greenhouse inventory, and test new product lines (holiday plants, pollinator sets, and ready-to-grow collections). These will function as “flex” markets we can scale up or down based on production.